Have you been searching for actionable web analytics companies, you where probably lost with all the
information which you found on the Internet. Many startup companies has been developing new web analytics tools for the web 2.0. Even so, not all of them has proven to be wrothy of your attention and your money. There are some promising startup that has really shown some good features that we were missing. Perosnyze web analytics is one of those companies, featuring the most advanced features that every webmaster or web analytics expert would want. Of course you can jump right onto the enterprise solutions (i.e. Webtrends, Coremetrics or Omniture), but the price is by far more expensive than the mass market services.
The first question that you need to ask yourself is do you find a need for more advanced tool than Google analytics? - Furthermore, do you feel that you ned to take action upon the analytics data, instead of just going through it and make changed few days after? - Thats what Perosnyze offers to its customers, the ability to take action based on visitor's segments. It has more than 50 different metrics to choose from. Metrics such as Facebook gender, Facebook Country, pageviews, bouncerate, screen resolution and so on. The facebook integration is really a very good feature and Personyze web analytics does an amazzing job utulizing this feature to help marketers market their products and services within social networks like Facebook.
Actionable web analytics will be the future products. We can see more and more companies making actionable analytics platforms, leaving behind the passive web analytics software as we know it. We might even expect Google to come up with their own solution. I've been reading somewhere that the reason taht google doesnt do it was bewcause of Adwords. It seems taht it might hurt the revenue. I am not sure if the guy who wrote that really understand what he is saying, but I assume that such a product might be revealed in 2011.
The most obvious advantages of Personyze over enterprise actionable analytics is the price. You can't find a enterprise web analytics solution at that price. I am using Personyze on few of my blogs and very pleased with the results. Convertion rates are up by 70% since I installed Personyze Javascript Tracking code on my website. Don't just waste your money on visualy good looking web analytics solutions, buy one that can really help elevating your website conversion rates and ROI. If you dont do it, you probably waste your time and money. Write the goals that you want to achieve using Personyze website traffic statistics software, and the results will come. Use the wbsite optimizer to optimize your website content. Check which site personalization content works best for your website. I highly recommend Personyze web analytics, it is really a revolutionary product!
תגיות:
web analytics
